AGENDA		1. Intangible Assets – Overview 2. Intangible Assets – Valuation Methods/Concepts 3. Calculating Goodwill – LBO Case 4. Valuing Brand Name 5. Valuing Patents 6. Valuing Intellectual Property – Option Pricing and DCF Analysis Overview 7. Case I (IP) – BioTech (Option Pricing Method) 8.Case II (IP) – EduTech (DCF Method) 9.Class Project
Powerpoint presentation		Presentation Deck - Valuation of Intangible Assets
Spreadsheets		Black-Scholes Call Option Pricing Brand Valuation DCF Valuation - PDF Summary Projections DCF Analysis (no debt) Worksheet
Class Project		Class Project Description
Recommended Reading		Patent Valuation: Improving Decision Making through Analysis 1st Edition  William J. Murphy, John L. Orcutt, Paul C. Remus  Link to Amazon
Other Supporting  Spreadsheets		Basic Option Strategies BOPM (single and 2-period) Method 2 Black Scholes Option Model Private Co Valuation - WACC, CAPM & IRR Public Company Valuation CDroussiotis Text Book - Chapter 13 Options Excerpt